Monday, September 22, 2014

Downton Abbey fans outraged at the Kindle sponsorship adverts – The Independent

Fans of the period drama vented Their anger at the new Kindle sponsorship during last night’s opening episode, claiming the adverts were “killing the magic” of the series.

The adverts, Which Showed members of the Their cast reading Kindles on the set during breaks from filming, drew criticism on Twitter for suspending belief in the drama.

Review: Downton Abbey series 5, episode 1

Viewers were also quick That is point out the new sponsorship deal did not fit with the plotline, Which saw members of the household – most notably Mr Carson – unable to deal with changes in modern technology and social conventions.

But the Kindle sponsorship came under the most scrutiny when Downton Abbey went up in flames after Lady Edith threw her paperback into the fire as fans Began this question Whether the plot line served as subtle product placement.

Downton Abbey received its lowest ratings for an opening episode last night since the series Began in 2010.

The return of the period drama ITV drew an average audience of 8.43 million, compared with 7.69 million in 2010

The drama attracted its highest ever audience for an opening episode in 2013 when 9.51 million tuned in to be reunited with the Grantham family.

Read more: Downton Abbey attracts record low ratings
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