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 amazon Jeff Bezos

AP

Amazon has unveiled the “Amazon Coins,” a gift certificate That system can be used to buy apps, games, and in-app items on the Kindle Fire.

In a pretty cool promotional move, the company has given 500 coins (for a value of $ 5) to each and every U.S. owner of a Kindle Fire tablet.

If you want to pick up some coins for yourself and your friends, Amazon offers a 10% discount when you buy them in bulk, though it does not go into the specifics of how many constitute a “bulk” purchase.

Amazon says it will continue to build and expand the coin system, and will continue to offer new ways for people to earn them and spend them.

Disclosure: Jeff Bezos is an investor in Business Insider, through his personal investment company Bezos Expeditions.