Monday, December 1, 2014

Conducting Amazon itself like ‘playground bully’ in the Kindle trademark row – The Drum

Amazon has reportedly been accused of acting like a “playground bully” after suing the maker of the popular CBeebies show Big & amp; Small over its trademark.

The e-tail giant has claimed the production company of the Lenny Henry-voiced show – London-based company Kindle Entertainment – Violated has its Kindle e-reader trademark, ACCORDING to the Sunday Times.

however, the Kindle Entertainment was founded in 2006 – several months before Amazon launched its e-reader in the US and several years before it rolled out the product in the UK.

Amazon Kindle has now blocked from Entertainment Registering the trademark for shows, having already taken the name across a broad range of other categories.

Kindle Entertainment has Expressed its interest in resolving the dispute, but Amazon has added That and conducted itself poorly Throughout the issue.

Anne Brogan, a director of Kindle Entertainment, told The Sunday Times, the company can not afford to change its trading name after eight years of business, adding, “We would love to reach a sensible settlement with Amazon, but [it] is just behaving like a playground bully. “

The Amazon is also in the midst of a trademark dispute with Freesat.

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