Amazon had not yet officially announce Kindle Unlimited , but the Polish Legimi had already respond to the new service. Shortly after our morning editorial publications hit the press box press release in which Legimi makes it clear that the company is not afraid to Jeff Bezos. Poles have a solid foundation for doing so.
No doubt Amazon is the world leader in sales of e-books and produces the most popular readers of the world, but not yet dominated all markets. In speaking countries, such as Poland, local bookstores are developing rapidly and convincing to digital books more and more people.
Amazon is power, but not here
With all sorts of importers from Allegro family of Kindle readers are maybe the most popular line of devices for reading e-books in Poland, but Amazon on us (yet) does not make money – at least not as much as on users its products in English-speaking countries. All because of a lack of Polish language site Amazon and the lack of official conduct sales activities in our country.
Amazon sells readers at cost and wants revenge for the sale of content, but the lack of books by Polish authors and translations offered by Amazon makes average Pole has nothing to offer the company, Jeff Bezos look. Ideal use are local bookstores that acquire new customers, and Amazon facilitates the development of this branch of the publishing market in our country by providing affordable device.
The home e-book stores today offer books in many different formats, including the popular MOBI. Thanks no problem read as issued items are not just Kindle owners, but also all the other popular readers from companies such as, among others, PocketBook and Onyx.
It is worth noting that in our country, almost all publishers and distributors to the delight of the users decided to give up all inconvenient DRM and legally acquired books prevents invasive watermark. Polish market for ebooks is indeed unique, not only because of this.
It is impossible to pass by services Legimi Read No Limit
Looking at the sectoral reports of the Kindle Unlimited in foreign media can not help noticing delight. The new service company, Jeff Bezos is not yet available, and Amazon already announced is an innovator, and the idea of a “Spotify for Books” is called a “game changer”. Of course, the service will be unique, but it’s not quite that Amazon re-invented the wheel.
Poznan e-bookstore like today since morning press release what I hinted in his morning text: in Poland, a similar service to Kindle expected Unlimited successfully operating since half a year. For a monthly subscription, users can read the ebooks from the database will Legimi – now, and not just on the tablet, but also on selected models epapierowych readers.
Kindle Unlimited existence and has not yet been officially confirmed.
I do not know any details, and screen may be the work of an amateur Photoshop, but let’s assume for a moment that it is authentic. We can easily imagine how the service could work. The analogy to Legimi is obvious, and in turn the company by sending a press release reminding us that gives a signal that is not afraid to Amazon. In total, I believe that the bookstore from Poznan does not care about the Kindle Unlimited, because this service, even as it appears, it will be a long time matter.
Ba, Amazon’s entry in the subscription model can convince the forms of distribution of the rights holders, which can even help Polish company in the local market. In turn, the use of rumors about a new virtual product Amazon is a very good idea to remind consumers about the offer Reading No Limit. The offer may not have 600,000 books, but can be found in the thousands of books, and the company offers a variety of subscription plans (as low as 7 per month).
Is Polish bookstores defend against the power of Amazon?
In this case, even hard to say, but certainly the Polish seller of e-books are by themselves a great chance and one day to strengthen his position. Amazon continues to ignore our market. Without a doubt, sooner or later we will see amazon.pl launch site, but the company, Jeff Bezos did not have an easy start in Poland.
Poles waited on Spotify, because they had no reasonable alternative, Polish shops with digital games very often distribute codes for Steam and Origin platform and VOD services are a joke and the people of our country look longingly at Netfliksa sending SMS Premium creators kinomaniak subsequent clones. In the case of e-books, however, the situation is not hopeless – indeed, is very good.
Amazon can for it to end up like eBay.
This is not an unrealistic scenario in which Amazon after entering the Polish meet to a cool reception. Not only that, over the years to ignore our market, it is to this place to open your shop, builds in our logistics centers to send products to other parts of Europe, and not looking for customers, and cheap labor. Such an approach can be disastrous consequences.
The fact that Poles do not like the proverbial pelicans swallow everything Western, he found eBay. Enter the global brand in our country has been carried out casually, and the nation has chosen local (though not to the end of the Polish) Allegro service. Staying in the world of e-commerce and you can not fail to notice that on Polish soil with the global or local competition PayPal payment service.
Who is waiting for Amazon?
tempted to say that today’s Amazon needs us more than we Amazon – if you look at the publishing and ebooks. Kindle Reader go to the Polish because they have great value for money, and offer publishing’re doing pretty well. For local companies, such as just mentioned Legimi, Amazon’s entry into Polish will certainly cause for concern, but the expected service called Kindle Unlimited for them will be the last concern.
A much bigger problem is the maintenance of lazy customers for the opportunity to purchase books from the reader one click will be more important than lower prices and other value-added to the purchase of the Polish site. For this reason, the most important for e-bookstore is now customer loyalty to herself something other than just low price. Legimi understands and introducing innovative service for half a year via Amazon shows consumers that is not always the grass is greener on your neighbor.
I very well because we have nothing to be ashamed of.
PS Of course ebooks are just a small slice of Amazon’s offer and you have to remember that hypermarkets displace small shops focused on a single topic. It is no different in the network.
The photos are from the service Shutterstock.
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