E-readers read more. In a market dominated by the Kindle – Republic

Source: Bloomberg

Those who read e-books a year back to an average of nearly 30 books. Majority of them reading a book on the American Kindle’u, only 6 percent. using for this purpose the tablet.

This is the result of a survey conducted by e-bookstore Virtualo. – With regard to the passage of time and the sample size, the weighted average was 29.8 e-books read per year per e-reader. This gives a score of 2.5 books per month. In a study of readership National Library criterion for “real readers” were seven or more books a year, and only 11 percent. Poles read so many books a year – are given in the report “Czytnikoliczenie” In study involved 5.5 thousand. Persons. 67 percent. Of them are between the ages of 25 to 45 years, 44 per cent. Was 25-35 years, and 23 percent .: from 36 to 45 years. underrepresented in the study group were aged 19-24 years. study shows that up to 28 percent. e-readers are very aware of the fans of the books: reading a lot of selected items from their own list of interesting titles. – 24 per cent. chose the “swallower books,” the person who reads over and over again, and without a break, even a few items at a time. 20 percent. e-readers are “foodies” who once in a while they read the book – gives Virtualo .

When it comes to what we read, a few years in Poland is the most popular Amazon Kindle American (usually purchased directly from Amazon, not by the Polish pośrednicków). has it 73 percent. persons declaring reading e -booków. 4.6 percent. has OnyxBoox, 4.2 percent .: PocketBook, 1.6 percent .: reader Prestigio and 7.6 percent. no other devices.

The tablet e-book reading 6 percent. e-readers, and 3 percent. use either of the smartphone. Tradition e-readership in Poland is very short – the largest group of e-readers acknowledges that the use of e-books from 2012 or 2013.

In the United States more often than in Poland are used tablets. As recently stated the PewReseach Center for readers out there reading a book 57 percent. E-book Readers, the tablet dates back to do this many people, because 55 per cent. e-readers. A desired 32 percent. users of e-books reading them on mobile phones, 29 percent. – On your computer.

In Poland, according to market research Research Library books, digital books market was worth last year 83 million zł, which is approx. 3 percent. all proceeds from the sale of books.

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