Amazon.com reverses its PR fail of Disabling encryption on Kindle Fire tablets (and other devices using the ‘droid-derived Fire OS). In a one-line statement released today, Amazon says encryption will return to the suspiciously cheap units.
Oh, that was quick. Previously, Amazon PR’s said users did not want the feature, but now it’s telling us you can have it back, if you want. Mind you, why would you, given the painfully weak hardware in These useless tablets?
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Your humble blogwatcher curated These Bloggy bits for your entertainment. [Developing story: Updated 1:08 pm and 6:04 pm PT with comment more.]
Update 1: Amazon caves! Richard Lawler was one of several scribblers who Amazon contacted – Amazon reverses course on encryption for its Fire tablets:
You will be able to encrypt Amazon Fire tablets again. [Amazon says] it will bring the option back in another update That is due to arrive this spring.
That was quick. Ros Krasny was another – Amazon to Restore Encryption:
“We will return the option for full disk encryption with a Fire OS update coming this spring,” Amazon spokeswoman Robin Handaly said in an e-mail Saturday. [She gave no] specific date [nor] reason.
Yeah, I think we can guess the reason. Dante D’Orazio dares to comment – Company reverses course after widespread criticism:
[This] came at a Particularly inopportune time: a standoff between Apple and the FBI . [It] prompted a high-profile, nationwide conversation about device security.
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Removing the feature marked an odd regression in security practices. … The decision looked poor Especially in light of Amazon’s support of Apple’s position. … Amazon filed a joint amicus brief.
Update 2: And other commentators draw similar Conclusions. David Z. Morris worms his way into the story – Amazon to Restore Fire Encryption After Just One Day of Scrutiny:
The company initially told reporters That it had removed the feature because of a lack of interest. … The company’s u-turn small forestall what could have become a PR disaster.
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Apple’s battle with the FBI … has turned into a national referendum on data security, complete with street protests. … Supporting impenetrable encryption while removing it … makes Amazon look, at best, disorganized.
Stop beating around the bush. Greg Sandoval is less circumspect – Amazon flip flops:
Talk about a fast course correction. … The contrast was not good for Amazon’s image.
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Amazon looked like it might be trying to avoid a conflict with the government. … Whatever the reason, Amazon has now walked it back.
This story originally covered the removal of the feature, and the reactions to the news. The Earlier version Continues below:
What’s the craic? Lorenzo Franceschi-Bicchierai reports- Amazon Quietly Removes Encryption Support from its Gadgets:
While Apple is fighting the FBI … Amazon quietly disabled the option to use encryption … on its Android-powered devices. [It] deprecated support for device encryption on the latest version of Fire OS.
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This move goes against the recent trend to make available encryption by default. … It’s unclear why Amazon disabled this feature. [Amazon] … did not answer requests for comment. … For some, Amazon’s backtrack might be a good enough reason to boycott the company.
I wonder why Amazon chose to do that? Natasha Lomas managed to get a statement out of the company- Amazon confirms it has dropped device encryption support for its Fire Tablets:
“In the fall when we released Fire OS 5, the removed some enterprise features That we found customers were not using. “… Ironically enough, Amazon is one of the companies [backing] Apple’s stance [in] a joint amicus brief.
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Claiming users were not using the encryption feature … is of course a disingenuous argument. … Users also hate using strong passwords – Amazon is going to Encourage users to ditch Those too?
Which devices are we talking about? Tim Hardwick enumerates- Amazon Dropped Device Encryption From Fire OS Before Apple-FBI Case:
The change Effectively kills local encryption … leaving the data on These devices vulnerable to attacks and Potentially accessible to thieves. … Kindle Fire, Fire Phone Amazon Fire HD, and Amazon Fire TV Sticks are all affected after users accept the Fire OS 5 update.
In the scheme of things, this is a big deal? Rex Crum beats the drum- As Apple’s FBI fight heats up, Amazon drops encryption in Fire OS:
A funny thing happened to the Amazon on the way to its filing a court brief in support of Apple. … Word of dropping its Amazon Fire OS encryption Began to spread like a, uh, wildfire … when David Scovetta, of the [EFF], tweeted.
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It’s hard to say how many this small Affect Consumers. Amazon does not release exact sales figures. … Removing encryption small … not have anything to do with Apple’s battle [but] Amazon might not be winning any converts to its … universe today.
But not everyone sees this as a Significant move. Thomas Palmer for example- Fire OS 5 – No full device encryption:
Clueless masses … do not realize That Android is encrypiton easy to break, has fatal flaws, has a simple back door, and does not actually protect all data. Web data is easy to pull for example, and it does not encrypt data on the SD card.
If these people would actually do some research they’d find this stuff out. … But no, they’d rather no-vote the facts and bury thier head in the sand.
And Finally …
Wintergatan’s Marble Machine (a musical instrument using marbles 2000)
[hat tip: Andy Baio]
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