River Island Network of mobile application on the Kindle – Evigo.pl

The renowned British fashion brand is one of the few retailers in the UK, which has a dedicated app specifically for the Kindle tablet. Among the other feature Mothercare and Debenhams.

River Island firmly committed to the development of sales in m-commerce channel. We have already introduced mobile applications for users of iPhones, iPads, Androids and Blackeberry. In total, so far applications River Island has been downloaded 3.6 million copies.

“The success of these applications shows that modern consumers making purchases using their mobile devices more engaging and satisfying than through traditional Web page “- says Jonathan Heap, chief technical officer at NN4M, which is responsible for developing mobile applications River Island.

With Android on the Kindle

Now this list has joined the Kindle app – Portable device for, among others, for reading e-books and e-newspapers launched by the world’s biggest online store Amazon. Kindle App Allows customers to view the full range of brands, read the information on the latest fashion trends, and finally the purchase of selected products. But that’s not all. In addition, users can test applications that range is located in the nearest store River Island, and boast on social networks, which have made purchases.

Application of River Island on your Kindle

For companies that already have mobile apps for Android, creating a Kindle version does not require special labor. “The codes used to create these applications are 99% the same. Thus, even if the number of users of the Kindle is disproportionately smaller than the holders of iPhones or Androids, very little effort, you can expand the range of mobile customers by a few thousand people, “- explains Harriet Phimister from NN4M.

Tablets force m -commerce

So far, commercial networks rarely made use of this possibility. The reason was clear – the owner of the Kindle is the Internet giant Amazon, which many retailers multichannelowych is considered to be the main competitor. Recently, however, this is changing. Firstly, because it arrives Kindle users, and second tablet users become a major force in the channel m-commerce. According to data from comScore, in the second quarter of 2014. sale via the tablet was 46% of total turnover in the channel m-commerce. This is an increase of 75% year on year.

River Island, outside sales website also has more than 300 stores located among stationary in Europe and Asia.